19th
A green vision - clean and simple
We were recently given the task of creating an online presence for the newly formulated green vision of government leading party, Venstre. The platform available was a combined venstre.dk front page teaser and a new sub site.
It can be experienced at groenvaekst.venstre.dk
The purpose of the campaign needed a powerful visual reference - and so an image visualizing a new path towards green growth policy was selected.
The dominant content of the presentation is two speeches by the prime minister - and consequently the video player needed an eye-catching place in the design.
The windmill imagery and the video components should become the center of the entire presentation to give the viewer a simple and clear picture of the perspectives at stake.
As for interaction and reference to the rest of the party’s main site, the key point was an explicit traffic-guiding trail between the teaser banner and the sub site.
The client liked it. It was simple and gave a good setting for the presentations by the PM.
Another strength was that we could do it all in-house - and quickly. I believe that’s quite important too, both being capable of delivering quality work and making good cost-benefit sense.
All done within the week - from brainstorm to new campaign site.
