28th
Crazy Egg is one of the live testing/behaviour tracking tools we use for continously optimizing client sites. I have to admit that I just love looking at the heatmaps in particular. There’s so much insight hidden in seeing exactly where on the page users click. Obviously, images are key - but what really often strikes me is that we’re building web pages for the body as well as for the mind. Placing links, images and other content types is also about physicality.
Positioning has such a direct effect on hand/mouse/trackpad/eye-movement and so designing a web page also becomes about designing something that feels nice for the hand - and not only for the brain. It’s hard to get right - no doubt about it. But the heatmaps lets us gain knowledge about all this.
